Deciding to take social media more seriously for your business can seem like a daunting task, but there are several key early initiative steps you can take to best assure success in your endeavor. By following these three steps, you can get your organization’s best foot forward and wade through the dense social media landscape.
Invest your time in one or two channels
Instagram, Pinterest, Twitter, Facebook, YouTube, Tumblr, etc. The list goes on and is growing as the month’s pass. But which is best for your business? The answer lies in your goals. Are you driving traffic to your site? Trying to grow brand awareness? Maybe build an email list and subscribers to your content? One platform that is a must for your brand is Facebook. You can’t go wrong setting up a Facebook account.
If you decide to create a second channel, it is important to think about your business. Are you selling products and are primarily visual? Instagram is probably a logical platform to spend time creating. Are you B2B? LinkedIn is for you. The key is not to spread your efforts too thin and focus on a few channels where you can best get the results you seek.
Use Analytics to Measure Everything
One of the significant advantages digital marketing, and specifically social media has over traditional forms of advertising is its ability to track and measure detailed information about the individuals interacting and responding to your advertisements.
Running ads with Facebook’s power editor, for instance, allows your organization to analyze demographics, locations, buying habits, earning potential, interests, and can enable you to learn what pieces of content resonate are most effective.
Analyze and retarget all of your digital advertisements, and you will begin to see the powerful effect it will have on your business.
Direct Traffic Towards Your Website
Your website is your foundation and is the only piece of the internet you can truly own. Facebook can change tomorrow, and you may have little control over this, but your website is yours. Make sure that you have a strategic tool on your website to capture leads if that is your goal.
Use social media to direct traffic to your site. Driving traffic is easy to accomplish with advertisements on Facebook, which can generate hundreds of website visits. It’s then up to you to make sure your landing page has a compelling call to action and that it is easy to complete by the user, who is more likely than not, on a mobile device.
The powerful decision to begin social media marketing for your business is a daunting task, but as outlined above, can be accomplished. Many individuals are mystified by social media and have no clue what makes something go “viral”, or how to accomplish their business goals within the medium. Do these three actionable tasks and watch your followers grow!