So, you’ve recorded an awesome podcast, came up with a brilliant blog, snapped awesome photos, wrote a hit song. The world is just hungry to digest it, right? Wrong. As a creator, oftentimes one can overlook something quite important to the success of your content: promotion. Fortunately, social media has made it easier than ever to get your content seen, heard, or read, by many people.
You’ve done more than half the work already, but not promoting your content correctly will doom any chance of it becoming a hit with your audience.
Use Facebook Wisely
Facebook is a content promoting workhorse that you should not neglect.Use Facebook to lead people to your content. But how exactly? Here is a quick and dirty list of must do’s and don’ts:
Do: Have an exciting title
Don’t: Use unnecessarily complex words that may confuse people
Do: Use great imagery
Don’t: Use grainy photos or slack on finding great ones.
Do: Post several times across several platforms. Have a campaign mindset!
Don’t: Just post about it once and forget about it. Repetition of you message is important.
Do: Spend some $$$ on Facebook /Instagram ads
Don’t: Spend $$$ on Twitter ads
Do: Tell people what to do! Examples include “Click here to download” “listen now” “Share” “Comment below”
Don’t: Make it so no interaction is possible.
Facebook is also an extremely comprehensive and effective advertising platform where your money can go a long way.
Facebook’s power editor enables you to tailor an ad to exactly what you want it to do, but if it is initially too daunting for you, there are other ways to begin advertising. You could boost the post and many times this is a great strategy. For instance, if you posted photos that have calls to action within them, or have a post that simply demonstrates a vital component of your business or brand, then boosting the post is a good idea. Just make sure you boost it after the organic reach has already run it’s course, which is typically after 24 hours.To learn how to boost a post, click here.
A dissertation could be written on Facebook’s Power Editor – it’s that complex. But for a simple, quick and dirty crash course on it, click here. We’ll cover the Power Editor in more depth in future blogs. If you have any questions, please comment below, and keep an eye out for more blogs on Promoting your Content on Facebook.