OUR GUIDE FOR SUCCESSFUL MARKETING RESEARCH AND STRATEGY

A well-crafted marketing plan is what sets you apart from your competitors. The purpose of this guide is to give you a process for conducting research, developing a marketing plan, and determining measurement metrics geared towards attracting and retaining customers.

Here's a quick look at what we will be covering in the Marketing Research and Strategy Ebook:

  1. Research
    • Internal Stakeholder Meeting
    • Buyer Persona Research
    • Content Inventory and Audit
    • Categorized Keyword Research
    • Competitive Analysis
  2. Strategic Plan Outline
    • Core Content Strategy
    • Message and Themes
    • Content Marketing and SEO Plan Outline
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